Would you like to improve your negotiation success?
Would you like to be able to resolve difficult stalemate situations?
Would you like to be able to initiate a WILLINGNESS to find a solution?
We offer training courses that are tailored perfectly to you and your company:
Continue to in-house training courses
Continue to open training courses
Have you experienced situations like this?
How can you be successful anyway?
INHOUSE TRAININGS
We design IRRE® in-house training courses according to your individual needs, so that your benefits from them are maximised.
The IRRE® principle is tried and tested and has been successfully applied by numerous national and international companies for decades.
Top priority:
That what has been learnt can be put into practise immediately
Sustainability: All our training courses can be combined with IRRE® negotiation coaching, practical days and training on the job.
Interested in in-house courses for your company?
WE OFFER TRAINING COURSES ON THESE TOPICS:
IRRE® negotiation
Management teams, project managers, buyers, key account managers, etc.
For anyone who wants to optimise their negotiation results.
IRRE® buying
Strategic and operational buyers, etc.
For anyone who wants to optimise their purchasing results.
IRRE® benefit-oriented selling
How can I “help my customer buy”?
Key account managers, sellers, sales representatives, telephone salespeople, etc.
For anyone who wants to benefit their customers and become even more successful as a result.
IRRE® conflict resolving
Management teams, team leaders, project managers, employees, etc.
For anyone who wants to transform and use the high potential that conflicts offer.
Practical days
- Practical cases experienced by the participants are optimised.
- The IRRE® model is reinforced and anchored intensively in the participants’ daily professional lives.
- Specific questions that have arisen as a result of the model being implemented in the participants’ daily professional lives are answered.
- The principle of “learning from and with each other” through colleagues exchanging experiences and advising each other is initiated.
The seminars are characterized by their practical effectiveness. They adeptly illustrate and provide a tangible experience of the principles governing effective negotiation. At Umdasch Store Makers, Mrs. Schulz-Fuss successfully united employees from diverse cultural backgrounds in pursuit of margin enhancement within project operations, all while keeping the fundamental customer benefit in mind.
OPEN TRAINING COURSES
As well as teaching you how to negotiate according to the IRRE® model, these courses provide you with the opportunity to benefit from the various experiences of the other seminar attendees, who will be from all sorts of different industries and professions.
IRRE® negotiation offers you approaches to finding solutions that will bring you success when negotiating! In addition, we have developed another follow-up session to integrate even more practice into this course.
IRRE® NEGOTIATION PRINCIPLE
-
- 5/6 Feb and 27 Feb 2025
- Traunkirchen am Traunsee
- Detailed information (German)
- Register here!
IRRE® NEGOTIATION ADVANCED
-
- 20/21 Oct and 14 Nov 2025
- Traunkirchen am Traunsee
- Detailed information (German)
- Register here!
Testimonials
One of the best, if not the best, negotiation trainings available for both buyers and sellers! Thanks to its strong practical relevance and the excellent way in which the necessary theoretical knowledge is conveyed, this seminar comes with my highest recommendation!
As Vice President Procurement and Supplier Management at a global enterprise, I’ve worked with many negotiation frameworks. The IRRE® model clearly sets itself apart. It combines neuroscience, psychology, and practical tools into a highly effective approach. It makes visible how emotions, mental hierarchies, inner proportions, and internal states influence negotiation behavior—something many conventional models ignore. What I value most is its focus on creating lasting, mutual value instead of just short-term wins. Training alongside departments like Sales brought new perspectives—and helped us better understand each other’s realities and constraints. In procurement, we tend to think rationally. But in the real world, deals often fail on the emotional or relational level. IRRE® helps structure those “soft” factors, guides communication with intent, and builds genuine connection. The payoff: stronger outcomes, even when facing pushback. On top of that, IRRE® complements existing methods and adds a distinctive, neuroscience-based layer to any negotiation toolkit.
Rethinking Negotiation – Effective. Sustainable. Impactful. With years of experience in sales, I believed I was well-versed in negotiation strategies and techniques. I was wrong. IRRE® offers a fundamentally new approach: authentic, clearly structured, and immediately applicable. What sets it apart is its impact beyond the business environment – it actively supports personal development, both professionally and privately. IRRE® enables negotiation partners to jointly develop robust, distinctive solutions. For anyone who wants to not just conduct negotiations, but truly understand and master them, this model delivers real value.
Participating in the “IRRE Negotiation” seminar with Angelika Schulz-Fuss significantly elevated my negotiation capabilities. I now approach negotiations with structured preparation, strategic clarity, and heightened awareness in communication. The IRRE® model – encompassing Intellect, Relationship, Result, and Emotion – proved to be a practical and powerful framework for navigating complex negotiation dynamics. The seminar’s integration of theory, applied exercises, and neuroscientific insights provided both actionable tools and a deeper understanding of decision-making processes. A clear recommendation for professionals aiming to move beyond transactional deals and achieve sustainable, value-driven outcomes.
The seminars are characterized by their practical effectiveness. They adeptly illustrate and provide a tangible experience of the principles governing effective negotiation. At Umdasch Store Makers, Mrs. Schulz-Fuss successfully united employees from diverse cultural backgrounds in pursuit of margin enhancement within project operations, all while keeping the fundamental customer benefit in mind.
Angelika Schulz-Fuss is a fascinating personality who is captivating in her presentation. This succeeds through her personal performance and many surprise elements that she incorporates. She senses the audience and answers questions with depth - I appreciate this quality very much.
An excellent training course that points out options you would never think of otherwise. All the information can definitely be put into practice and there are lots of interesting contributions from real-life negotiation situations. Professional with lots of helpful tips.
Thank you very much for an extremely interesting and informative seminar. It is good to learn about new approaches to finding a solution that are not just motivated by a selfish desire to reach your own goal, but show how added value can be created by joining forces with the other party. And this is all done with a positive basic attitude. This also makes me want to approach negotiations and similar situations more positively and create benefit for all the parties involved.
Even after nearly thirty years of working in sales, you can still be surprised! Many sales coaches are replaceable, but not Angelika Schulz and her IRRE® coaching. She delivers her content in a refreshingly charming, highly professional and extremely competent manner.
The IRRE® model shows clearly how many options there are in solution-oriented negotiations when you are negotiating on an equal footing. The model is easy to internalise, meaning anyone can adopt it quickly.