Mag. Angelika Schulz-Fuss, MBA
Career history
- 2001 – present: Management consultant specialising in strategy advice, organisational development and corporate culture development processes
- Management trainer, management (negotiation) coach and systemic coach
- 2004 – present: University lecturer at the Johannes Kepler University Linz in strategic management
- Developed the integrated IRRE® principle and teaches it to many national and international companies
- Author of the books IRRE® Negotiation, 3rd edition, published 11/2022 by impactmanagement GmbH, 2nd edition, published 11/2012 by MANZ-Verlag, and IRRE®einfach verhandeln (Negotiating Made Simple with IRRE®), published 12/2009 by MANZ-Verlag
- 16 years of professional experience in banking (asset management and financing)
Main training and further education courses
Degree in social economy from the Johannes Kepler University Linz
MBA from the Rotman School of Management, University of Toronto, CA
Currently enrolled on a master’s course in cognitive neuroscience
Scientific trainer course (associate and advanced – completed with TÜV examinations) under the tutelage of Prof. Hütter at Net of Brains
Neuroscience & Future Learning in VR bei Net of Brains, Prof. Dr. Franz Hütter
Certified trainer in hypnosystemic concepts for advising and coaching (die esche with Dr Gunther Schmid)
Certified trainer in intuitive archery, incl. neurosystemic advising
Certified systemic coach (die esche)
Certified trainer in systemic competence in change processes (Training and Development, Organisation Development) (ISB Wiesloch, D)
Transitioning from an In-Person Trainer to an Online Trainer (Anna Langheiter)
Art of Negotiation (University of California, Irvine; Prof. Sue Robins)
Successful Negotiations (University of Michigan; Prof. Georg Siedel)
High Impact Tools (Arpito Storms)
Systemic structural constellations in coaching and team and organisation development (Insa Sparrer)
Behavioural Economics (University of Toronto; Prof. Dilip Soman)
Learning How to Learn – powerful mental tools (University of California -San Diego, Dr. Barbara Oakley, Prof. Terrence Sejnowski);
Solution-Focused Short-Term Therapy (Steve dé Shazer, PhD)
Reteaming (Ben Furman)
Conference Model – Creating the Engaged Organization (Richard Axelrod, phD)
Pre- und Postmerger Management (Sonja Radatz)
Introduction to Negotiation: A strategic Playbook for Becoming a Principled and Persuasive Negotiator (Yale University, Barry Nalebuff)
Amelie Schulz,
certified IRRE®-Co-Trainer
Career history
- Executive Assistant
- Sparring Partner for the further development of the IRRE® model
- Co-Trainer
- Volunteer at the Austrian Red Cross
Amelie Schulz combines scientific thinking with a strong interest in communication and collaborative problem-solving. For several years, she has contributed as a sparring partner to the methodological and content-related development of the IRRE® model.
As a co-trainer, she conveys this model clearly, authentically, and with a strong focus on practical application.
Main training and further education courses
- Scientific Trainer Certification by Net of Brains (Prof. Dr. Franz Hütter), completed with TÜV certification
- Matura (High School Diploma) from BG/BRG Gmunden, Science Branch
- Five-year participation in the Chemistry Olympiad
- Member of the “Gmunden Space Agency,” winning team of the 2024 Austrian CanSat Competition
- Participation in the ESA event “Space Engineer for a Day” at the ESTEC technical center in the Netherlands
- Training as an Emergency Medical Technician (Paramedic) / Rettungssanitäterin
Training focal points
IRRE® Negotiation Trainings
Dr. Michaela Bristol-Faulhammer,
certified IRRE®– Trainer
Career history
- Since 2001, management consultant and Managing Partner of the consulting network Partners4: strategic consulting, organizational development, and corporate culture development processes
- Mediator and systemic coach
- University lecturer IMC Krems. Course “Authentic influence”
- Designer and Master Trainer in the RBI Branch Management Academy in Austria and CEE
- Scientific activity in the field of Customer Experience
- T-Group facilitator Stanford Graduate School of Business, CA
- Author. Current publication: The efficacy of different values interventions in transformative meaning making and transition (2017, Challenging Organisations and Society 6(2)
Main training and further education courses
Study of Public Relations and Communication Science at the University of Vienna. Degree: MAS.
Study of International Collaboration and Humanitarian Aid, Humanitarian Aid Study Center, Almeria, Spain. Degree: MA.
Study of Leadership, Management and Organizational Systems, Saybrook University, CA. Degree: PhD.
Diploma courses: Systemic Consulting Competence, ISB Wiesloch; Systemic Coaching and Business Mediation, European Training Academy Mödling.
Certified Trainer for Group Dynamics, Stanford University, CA.
Training focal points
Emotional Intelligence and Authentic Influence
Conflict Management
Change Management (Culture and Team Development)
Values-based Personnel and Culture Development (www.ljmap.com)
At the AssCompact Trendtag 2025 – the leading industry event for the insurance and financial sector – Angelika Schulz-Fuss delivered her message with remarkable clarity and presence. She is able to make the importance of trust in insurance consulting immediately tangible and shows convincingly that successful negotiation reaches far beyond professional expertise. With her IRRE® model, she translates empathy, structure, and a strong focus on outcomes into a practical approach that advisors can directly apply. A powerful and engaging presentation that resonates and leaves a lasting impression.
One of the best, if not the best, negotiation trainings available for both buyers and sellers! Thanks to its strong practical relevance and the excellent way in which the necessary theoretical knowledge is conveyed, this seminar comes with my highest recommendation!
As Vice President Procurement and Supplier Management at a global enterprise, I’ve worked with many negotiation frameworks. The IRRE® model clearly sets itself apart. It combines neuroscience, psychology, and practical tools into a highly effective approach. It makes visible how emotions, mental hierarchies, inner proportions, and internal states influence negotiation behavior—something many conventional models ignore. What I value most is its focus on creating lasting, mutual value instead of just short-term wins. Training alongside departments like Sales brought new perspectives—and helped us better understand each other’s realities and constraints. In procurement, we tend to think rationally. But in the real world, deals often fail on the emotional or relational level. IRRE® helps structure those “soft” factors, guides communication with intent, and builds genuine connection. The payoff: stronger outcomes, even when facing pushback. On top of that, IRRE® complements existing methods and adds a distinctive, neuroscience-based layer to any negotiation toolkit.
Rethinking Negotiation – Effective. Sustainable. Impactful. With years of experience in sales, I believed I was well-versed in negotiation strategies and techniques. I was wrong. IRRE® offers a fundamentally new approach: authentic, clearly structured, and immediately applicable. What sets it apart is its impact beyond the business environment – it actively supports personal development, both professionally and privately. IRRE® enables negotiation partners to jointly develop robust, distinctive solutions. For anyone who wants to not just conduct negotiations, but truly understand and master them, this model delivers real value.
Participating in the “IRRE Negotiation” seminar with Angelika Schulz-Fuss significantly elevated my negotiation capabilities. I now approach negotiations with structured preparation, strategic clarity, and heightened awareness in communication. The IRRE® model – encompassing Intellect, Relationship, Result, and Emotion – proved to be a practical and powerful framework for navigating complex negotiation dynamics. The seminar’s integration of theory, applied exercises, and neuroscientific insights provided both actionable tools and a deeper understanding of decision-making processes. A clear recommendation for professionals aiming to move beyond transactional deals and achieve sustainable, value-driven outcomes.
The seminars are characterized by their practical effectiveness. They adeptly illustrate and provide a tangible experience of the principles governing effective negotiation. At Umdasch Store Makers, Mrs. Schulz-Fuss successfully united employees from diverse cultural backgrounds in pursuit of margin enhancement within project operations, all while keeping the fundamental customer benefit in mind.
Angelika Schulz-Fuss is a fascinating personality who is captivating in her presentation. This succeeds through her personal performance and many surprise elements that she incorporates. She senses the audience and answers questions with depth - I appreciate this quality very much.
An excellent training course that points out options you would never think of otherwise. All the information can definitely be put into practice and there are lots of interesting contributions from real-life negotiation situations. Professional with lots of helpful tips.
Thank you very much for an extremely interesting and informative seminar. It is good to learn about new approaches to finding a solution that are not just motivated by a selfish desire to reach your own goal, but show how added value can be created by joining forces with the other party. And this is all done with a positive basic attitude. This also makes me want to approach negotiations and similar situations more positively and create benefit for all the parties involved.
Even after nearly thirty years of working in sales, you can still be surprised! Many sales coaches are replaceable, but not Angelika Schulz and her IRRE® coaching. She delivers her content in a refreshingly charming, highly professional and extremely competent manner.
The IRRE® model shows clearly how many options there are in solution-oriented negotiations when you are negotiating on an equal footing. The model is easy to internalise, meaning anyone can adopt it quickly.
My colleagues and I were really impressed with the "IRRE® Negotiation" seminar! It differs from "conventional" sales seminars, because it is practice-oriented and its content genuinely can be applied to our daily work processes. We have certainly adopted "selling by asking questions and not by arguing" as our main sales strategy.
Angelika Schulz-Fuss conveyed to us participants in a very authentic way that parties have to be on an equal footing and have genuine appreciation for each other when negotiating if they want to build successful partnerships.
Angelika Schulz-Fuss is a successful coach who shows how the IRRE® model will deliver phenomenal results for every single negotiating party who adopts it.
Our network
Impactmanagement is integrated into a network of experienced trainers. We are therefore able to cover large projects as well as smaller ones and select the most experienced advisor or trainer for the respective project.
